Managing an advertising campaign is an arduous job as the managers are to examine all the MOs which are of vital importance. These Ms are mission, money, message, media and measurement. In the mission stage the marketers are to choose a set of objectives and goals which a firm has to carry on; this is basically the vision which the managers have. Broadly defined there are four major aims of an advertising campaign which are; informing, persuading, reminding and reinforcing. …