Business development is very important at any business stage. A well put business development plan is made for the success and growth of the business. Business development is important at any business cycle, however, it is highly important and is the key aspect in the times when business struggles for success. A well-developed business plan should be answering many questions on how business can grow and succeed and compete against the competition. Business development is a practice of bringing new development strategies and tactics to increase business development, growth and stability as well as positioning yourself well on the market. Business development is critical if the business suffers from loss. It is important to come up with a good strategy that involves many different aspects such as sales cycles, marketing plan, customer relationship, and others. Business development is a practice that is aimed at creating new leads and developing new relationships with partners and clients to increase the bond and the likelihood of doing business with you. Often times business developers search for new leads as well as searching for new ways on how to build and strengthen current relationships. To be able to create an effective business development plan management should be asking several questions which are key in understanding factors that prevent the company from succeeding. Questions such as

· What is the current situation of the business?

· What is the level of increase or decrease in the business profit?

· What needs to be done in order to identify threats and weakness of the business?

· What can be done in order to resolve issues?

There are many more questions to be asked and developed in order to create an effective strategy for battling business failure. Business development is just one of the ways to save business while increasing its profitability.