Positioning is defined as a process of creating an image or identity in the minds of the target market for a specific product, brand, concept or organization. The main idea of positioning is to create an image in the consumer’s mind which will be reminding him or her about the product or brand that you are trying to position. Positioning plays a very important role in any brand of the product image. It is the main driver that beings customer’s interest in your brand. Creating a strong image of the product or brand creates a long lasting effect on the target market and brings many positive outcomes by delivering the message to the customer’s mind. With a strong image placed in the consumer’s mind, you develop a higher chance of overpowering your competition. The main point is to create a strong image that will be increasing its presence over time. Positioning increases customer flow not from your own sales activities but from the brand building activity. Unfortunately, brand building and positioning is a long term goal that takes at least a couple of years to build. It’s pretty much the same as building your reputation at work or with a client. You have to constantly prove that your product or brand is at its highest level of delivering the service or product, that you have the best customer service and is able to support your claims. The list can go on and on. With all said, it is your task to deliver all the necessary statements while acting as promised. Unfortunately, there are times when something goes wrong, it can be either a hard-to-deal customer, your mistake on the order, delivering constraints and many other minor or major issues. As practice shows, there are always customers that will have some sort of issues with your product or service. You don’t have to panic just do your best in servicing them. Brand building and market positioning is an important practice of every business establishment, without it business is just selling another product. You have to have a differentiation factor to attract your customers; otherwise, you are just another producer or reseller on the market. Most of the times if you don’t have a differentiation point; you compete with the lowest price. However, think about it do you want your brand to be associated with words: cheap or lowest price? Most likely not! You want to sell a premium product and you want to be able to charge a premium for it. In order to do that, you have to explore your brand and expand it to be visible and to be able to create a unique branding image in the eyes of your customers. Brand and position your product or organization, it is a long-term goal but it brings many positive outcomes once you develop and grow it over time!