The influence of social networks on people’s lives is enormous, many do not even fully realize the scale of this phenomenon, social networks are the most popular activity on the Internet. Today, out of the 100 most visited sites in the world, 20 are classic social networks, and another 60 are socialized to one degree or another. More than 80% of companies around the world use social networks in their work. About 78% of people trust information from social networks.

At the moment, social networks are essentially a huge database with a wide variety of information – social signs – about hundreds of millions of people, companies, and businesses around the world, which is also well structured. Recently, networks are increasingly open to the outside world, and many of the personal data of users are already available to everyone. Links from social networks are taken into account by search engines when ranking sites, because if users share information, it is interesting and useful. Social factors influence website promotion in search engines.

How to get best responses to negative social media comments? This is a whole science that advanced users and those who have been involved in this industry for a long time master. These people get out of all the unpleasant situations online, are ready to answer any question correctly and know how to arrange buying likes on IG.

They use the internal mechanisms of social networks for displaying targeted ads or selecting potentially interesting content. These mechanisms have become a standard in almost all social networks, and no one hides this fact: they all collect and analyze personal data, of which there is a lot on any network, and then use it for commercial purposes.

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