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How to Choose a SEO Agency

How to choose an SEO agency? Choose a contractor based on work experience, real cases and the style of communication with clients.

Choosing the right UK SEO Agency is not a trivial task. Normal SEO appeared not so long ago, and for many, an SEO specialist is still seen as a magician who, by pressing a couple of buttons, is able to bring a site to the TOP without much effort.

At the same time, choosing a good agency is very important. Unskilled SEO can spend the budget to zero, and even lead to a site ban in search engines (which is virtually impossible to get rid of).

the seo plan on the paper
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What is included in SEO website promotion

The scope of the agency’s responsibilities is discussed in advance and prescribed in the contract. All the work of an SEO specialist is aimed at bringing the site to the TOP for pre-agreed requests and maintaining these positions.

Regular analytics

With the right approach to optimization, the agency constantly evaluates its work, analyzes the received traffic, and makes adjustments to the promotion strategy if necessary.

Website structure development

One of the key tasks of an SEO agency is to refine the page structure for the semantic core, to make navigation simple and understandable for the user.

person holding the business book
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Internal optimization

In order for search robots to bring a site to the TOP, it needs to be optimized in many ways – from page loading speed to microdata.

External optimization

An important part of the agency’s work is link building, getting relevant reviews, filling out company cards in various directories.

You are not required to understand the intricacies of the agency. However, good SEOs can explain to you what they are doing at every step of the way. The unskilled will beat around the bush, talking about “we are achieving the targets”, “it’s all complicated, and you won’t understand” and so on.

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